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Unilever Partners With Google Cloud for AI Marketing

Five-year deal promotes expanded consumer goods technology for brands such as Dove and Vaseline.

Unilever and Google Cloud announced a five-year partnership to “accelerate Unilever’s business transformation” through its use of Google Cloud’s advanced AI, data, platform and next-generation marketing capabilities, according to the Happi International Top 30 company. The partnership will help drive growth for Unilever’s global brand portfolio—including brands like Dove and Vaseline—using Google Cloud’s technologies, such as its enterprise AI platform Vertex AI, to build new capabiliti...

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